Articles by: Geisel Communications

‘Dancing Patients’ Aren’t the Biggest Problem With Drug Ads — The Washington Post

Read article – Steven Woloshin MED ’96, a professor of medicine and community and family medicine, co-authors an opinion piece about the problem with drug commercials. “Direct-to-consumer ads, as pharmaceutical ads aimed at the general public are known, almost always fail to communicate what consumers most need to know—how well a drug actually works,” Woloshin writes.