The Customer is Sometimes Right: Direct-to-Consumer Ads in Rheumatology – Healio

Read article - Quotes Steven Woloshin, professor of medicine, community and family medicine, and The Dartmouth Institute for Health Policy and Clinical Practice, in an article about direct-to-consumer (DTC) advertising, and how it has become a significant part of the health care system in the United States. "It is easy to predict the future of DTC advertising," says Woloshin. "It is going to get bigger and bigger."