UCSD Study Finds Tobacco Advertising Leads to Cigarette, E-Cig Use in Young Adults – Fox 5

Read article - Quotes James Sargent, the Scott M. and Lisa G. Stuart Professor of Pediatric Oncology and professor of pediatrics, biomedical data science, and community and family medicine, about a new study that found that young adults receptive to  e-cigarette, cigar and cigarette advertising would try the respected tobacco product within one year. "Recognizing and liking tobacco advertising predicts which lowest risk adolescents will become future consumers of these products, after accounting for a number of traditional risk factors like peer and family smoking," says Sargent.