The Importance of Voiceover Actors in Pharmaceutical Commercials – Becker’s Hospital Review

Read Article - Quotes Adrienne Faerber, research project manager at The Dartmouth Institute for Health Policy and Clinical Practice, about how the voice actors in drug commercials narrate the side effects in a deliberately dull, understated tone. "There's no requirement for [drug manufacturers] to present things in a way that's cognitively engaging," says Farber.