How Drug Ad Narrators Take the Scariness Out of Side Effects – STAT

Read Article - Quotes Adrienne Faerber, research project manager at The Dartmouth Institute for Health Policy and Clinical Practice, about the narration of side-effects in drug ad commercials and how ads often present the information in a deliberately dull manner, set to "slow, swelling string music," and with a languid, understated narration. "There's no requirement for [drug manufacturers] to present things in a way that's cognitively engaging," says Faerber.