Cancer Hospital Advertising Triples Since 2005 – Reuters

Read article - Quotes Steven Woloshin, professor of medicine, community and family medicine, and of the Dartmouth Institute for Health Policy and Clinical Practice, about how ads may make big-name cancer centers look unrealistically good, giving the impression that a cancer patient who does not go to one of these centers is making a mistake. "The people who these ads are targeting are really vulnerable," so it is incumbent on the cancer centers themselves to be responsible, Woloshin said.