A Million-Dollar Marketing Juggernaut Pushes 3D Mammograms – Kaiser Health News

Read article - Continued coverage of comments by Steve Woloshin, professor of medicine, community and family medicine, and of The Dartmouth Institute for Health Policy and Clinical Practice, in an article about how the 3D mammography industry is upselling customers on high-tech breast cancer screenings. "There's a lot of money to be made," says Woloshin, who published a study in January showing that the healthcare industry spends $30 billion a year on marketing. (Similar coverage in Health Imaging, FierceHealthcare, and The Eagle.)