Kids With a Genetic Risk of Obesity Are More Likely to Overeat When Viewing Fast Food Ads – Parents.com

Read article - Quotes Diane Gilbert-Diamond, assistant professor of epidemiology and community and family medicine, about new research she co-authored that links a certain gene to the likelihood that kids will eat more when they see commercials for fast food. "I think that a real takeaway from this study is that some children have a stronger reward response to food cues than others. So, for some children, limiting exposure to food cues, like food ads, may be especially important for reducing cravings and overeating" says Gilbert-Diamond.