Six Signs the Next 10 Yrs. for Alcohol Biz Will Be Like the Last 20 for Tobacco – Examiner

Read article - James Sargent, the Scott M. and Lisa G. Stuart Professor of Pediatric Oncology and professor of pediatrics and of community and family medicine, is quoted about how more is done to curtail junk-food advertising aimed at young people than to prevent them from viewing alcohol ads. "There's very strong evidence that underage drinkers are not only exposed to the television advertising, but they also assimilate the messages," says Sargent. "That process moves them forward in their drinking behavior."