Pharmalot, Pharmalittle: Prisons Struggle to Provide Costly Hepatitis C Drugs – STAT News

Read article - Quotes Adrienne Faerber, research project manager at the Dartmouth Institute for Health Policy and Clinical Practice, about how various ads from drug and device makers appear designed to alarm consumers into taking action. "If you increase an individual's feeling that they're susceptible to a threat, and increase the perceived severity of that threat, people are more likely to take action," says Faerber.