Cancer Center Advertising Soars – Medpage Today

Read article - Lisa Schwartz, professor of medicine, community and family medicine, and of the Dartmouth Institute for Health Policy and Clinical Practice, and Steven Woloshin, professor of medicine, community and family medicine, and of the Dartmouth Institute for Health Policy and Clinical Practice, are quoted about how cancer center ads "generally make appeals based on emotion—not fact," and that "hope can—and often does—morph into hype."