Pharma Watch: Raising Awareness or Drumming Up Sales?

Scientific American - SciAm story quotes Steven Woloshin, professor of medicine, community and family medicine, and of the Dartmouth Institute for Health Policy and Clinical Practice, about how pharmaceutical companies use disease awareness campaigns as drug selling tactics. "Drug company sponsorship doesn't mean the information is bogus—but it does raise a red flag because companies do stand to benefit from increasing diagnoses, which leads to more treatment," says Woloshin.