According to a new report completed by investigators at Dartmouth’s Geisel School of Medicine and the University of Connecticut School of Medicine and published in the Journal of Studies on Alcohol and Drugs, the relationship between exposure to alcohol marketing and underage drinking is causal.
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Results from an innovative new study conducted by a team of researchers at Geisel are the first to show that machine learning approaches can be used to identify potential substance use risk behavior, such as alcohol use, among social media users.
Investigators from Dartmouth’s Norris Cotton Cancer Center found teens aged 15-17 years old who had ever mixed alcohol with energy drinks were four times more likely to meet the criteria for alcohol use disorder than a teen who has tried alcohol but never mixed it with an energy drink.
In an opinion piece at CNN.com, Dr. James D. Sargent, theStuart Professor of Pediatric Oncology, says that parents should approach ads for alcoholic beverages with great caution in light of a new study led by Dr. Sargent and his colleagues, which showed that youths’ exposure to alcohol advertisements influenced their drinking behaviors.