Articles by: Geisel Communications

The Importance of Voiceover Actors in Pharmaceutical Commercials – Becker’s Hospital Review

Read Article – Quotes Adrienne Faerber, research project manager at The Dartmouth Institute for Health Policy and Clinical Practice, about how the voice actors in drug commercials narrate the side effects in a deliberately dull, understated tone. “There’s no requirement for [drug manufacturers] to present things in a way that’s cognitively engaging,” says Farber.

How Drug Ad Narrators Take the Scariness Out of Side Effects – STAT

Read Article – Quotes Adrienne Faerber, research project manager at The Dartmouth Institute for Health Policy and Clinical Practice, about the narration of side-effects in drug ad commercials and how ads often present the information in a deliberately dull manner, set to “slow, swelling string music,” and with a languid, understated narration. “There’s no requirement for [drug manufacturers] to present things in a way that’s cognitively engaging,” says Faerber.

Dartmouth Atlas: Evidence-based, Coordinated Care for Seniors Elusive – Health Leaders Media

Read Article – Quotes Julie Bynum, associate professor of medicine and of The Dartmouth Institute for Health Policy and Clinical Practice, about a new study from the Dartmouth Atlas project that found Medicare beneficiaries with multiple chronic conditions spend what amounts to one month each year in a doctor’s office, hospital, or some other healthcare venue but often do not receive well-coordinated or evidence-based care.

Staying Sober After Treatment Ends – The New York Times

The New York Times – Features an app co-designed by Lisa Marsch, professor of psychiatry and of The Dartmouth Institute for Health Policy and Clinical practice, and director of the Center for Technology and Behavioral Health, called Square2, which uses proven interventions like cognitive behavior therapy to help people not only with recovery, but also with problems like depression and pain that accompany substance abuse.