Articles by: Geisel Communications

Students Take on Leadership Roles in the Classroom at Manchester’s Gossler Park Elementary School – New Hampshire Union Leader

Read article – An article that mentions The Dartmouth Institute for Health Policy and Clinical Practice is one of the many institutions that fund a program at Gossler Park Elementary School in Manchester, N.H., called The Leader in Me, a program based on the book 7 Habits of Highly Effective People by Steven Covey, as part of a Neighborhood Health Improvement Strategy initiated this fall.

Dr. Phil Is Not a Medical Doctor. But he Is Now a Paid Spokesperson for a Diabetes Drug – Vox

Read Article –  Steven Woloshin, professor of medicine, Community and Family Medicine, and of The Dartmouth Institute for Health Policy and Clinical Practice, is quoted about how TV personality Phil McGraw, better known as Dr. Phil, has been hired by the drugmaker AstraZeneca as a paid spokesperson and it presents conflict-of-interest problems. “These campaigns create a blurriness between marketing and public health messages,” says Woloshin. “People tend to view them with less skepticism, particularly when there is a trusted celebrity spokesperson.”

Dartmouth-Hitchcock Launches ‘Living Laboratory’ to Drive Health Care Innovation – Vermont Biz

Read article – Quotes Stephen Bartels, professor of psychiatry, community and family medicine, and of The Dartmouth Institute for Health Policy and Clinical Practice, about a new population health initiative at Dartmouth-Hitchcock Medical Center (D-H) that is developing innovative ways of delivering care, and accelerating the process for implementing those innovations, in a “collaborative living laboratory” known as the Population Health Collaboratory.

The Importance of Voiceover Actors in Pharmaceutical Commercials – Becker’s Hospital Review

Read Article – Quotes Adrienne Faerber, research project manager at The Dartmouth Institute for Health Policy and Clinical Practice, about how the voice actors in drug commercials narrate the side effects in a deliberately dull, understated tone. “There’s no requirement for [drug manufacturers] to present things in a way that’s cognitively engaging,” says Farber.

How Drug Ad Narrators Take the Scariness Out of Side Effects – STAT

Read Article – Quotes Adrienne Faerber, research project manager at The Dartmouth Institute for Health Policy and Clinical Practice, about the narration of side-effects in drug ad commercials and how ads often present the information in a deliberately dull manner, set to “slow, swelling string music,” and with a languid, understated narration. “There’s no requirement for [drug manufacturers] to present things in a way that’s cognitively engaging,” says Faerber.

Dartmouth Atlas: Evidence-based, Coordinated Care for Seniors Elusive – Health Leaders Media

Read Article – Quotes Julie Bynum, associate professor of medicine and of The Dartmouth Institute for Health Policy and Clinical Practice, about a new study from the Dartmouth Atlas project that found Medicare beneficiaries with multiple chronic conditions spend what amounts to one month each year in a doctor’s office, hospital, or some other healthcare venue but often do not receive well-coordinated or evidence-based care.