Health advertorials, or advertisements camouflaged as credible news, succeed in misleading people, in part, by tamping down their skepticism and expectations for truth in advertising, a Dartmouth College-Stanford University study finds.
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Helping Women Make Better Decisions About Their Health
Decision scientists, such as Elissa Ozanne, are helping women to better understand the risks they face, whether perceived or actual, when thinking about breast cancer.
Dartmouth Faculty Form New Venture to Help Consumers Get the Facts on Prescription Drugs
Professors Lisa Schwartz and Steve Woloshin aim to provide people with information about the benefits and harms of prescription drugs through use of a formulary, or drug database.