Pre-school age children who are exposed to child-targeted fast-food advertising on television are considerably more likely to consume fast-food products, according to a recent Dartmouth-led study published in the journal Public Health Nutrition.
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Health advertorials, or advertisements camouflaged as credible news, succeed in misleading people, in part, by tamping down their skepticism and expectations for truth in advertising, a Dartmouth College-Stanford University study finds.
In a new study scheduled for publication in The Journal of Pediatrics, Dartmouth researchers found that the more children watched television channels that aired ads for children’s fast food meals, the more frequently their families visited those fast food restaurants.
In an opinion piece at CNN.com, Dr. James D. Sargent, theStuart Professor of Pediatric Oncology, says that parents should approach ads for alcoholic beverages with great caution in light of a new study led by Dr. Sargent and his colleagues, which showed that youths’ exposure to alcohol advertisements influenced their drinking behaviors.
Fast food giants attempts at depicting healthier kids’ meals frequently goes unnoticed by children ages 3 to 7 years old according to a new study by Dartmouth-Hitchcock Norris Cotton Cancer Center.