For Release: May 13, 2010
David Corriveau, Media Relations Officer, Dartmouth Medical School, at David.A.Corriveau@Dartmouth.edu or 603-653-0771; and
Seddon Savage, M.D., M.S., director of the Dartmouth Center on Addiction Recovery and Education, at Seddon.Savage@Dartmouth.edu or 603-491-6104.
Note to media: Registration for this event is now closed. However, members of the press are welcome to cover it. It will be held from 8:30 a.m. to 5 p.m. at Dartmouth College's Hopkins Center. See here for the full program.
Substance Abuse Symposium May 14 at Hopkins Center
Hanover, N.H.—The Dartmouth Center on Addiction Recovery and Education (DCARE) on Friday, May 14, will gather pediatricians, public-health researchers, a business professor, youth activists, and college advertising whizzes to examine the pervasive influences of mass media and marketing on youth substance abuse.
The sixth annual Dartmouth Symposium on Substance Use will feature a convergence of varied perspectives in an effort to explore innovative strategies, including peer-to-peer counter-marketing aimed at reducing abuse of alcohol, tobacco, and other drugs.
David Jernigan, Ph.D., an associate professor at the Johns Hopkins Bloomberg School of Public Health and director of the Center on Alcohol Marketing to Youth (CAMY), will open the symposium with a global view of the ways in which the marketing industry worldwide in effect promotes alcohol and tobacco to young people.
Next, Dartmouth Medical School (DMS) pediatrics researchers and faculty members Anna Adachi-Mejia, Ph.D., Auden McClure, M.D., and Susanne Tanski, M.D., M.P.H., will present data and multimedia clips on the effects of product placement in movies, of direct advertising campaigns aimed at younger adults, and of product logos on clothing, hats and other paraphernalia. Examples of recent DMS research in this area are viewable here.
bPunam Keller, Ph.D., a professor of management at Dartmouth's Tuck School of Business, will discuss the emerging science of "positive health messaging" to shape effective counter-marketing. Information on his work is viewable here.
Also, as part of a segment on "Guerilla Tactics and Countermarketing by Youth," high school students from Dover, N.H., will present their award-winning video and audio counter-marketing products, designed to help their peers resist the campaigns of alcohol, tobacco and drug marketers. Then students from the University of Alabama and George Washington University will present the media campaigns for which they won regional awards in the 2009 Student Advertising Competition of the American Advertising Federation on "Reducing Dangerous Overconsumption of Alcohol on College Campuses." Provocative messaging from one of the campaigns has been generating student and faculty attention and discussion over the past week.
DCARE is sponsoring the symposium in collaboration with the Dartmouth-Hitchcock Medical Center (DHMC) and the C. Everett Koop Institute at Dartmouth.