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James D. Sargent, M.D.

Professor of Pediatrics
Professor of Community and Family Medicine
Scott M. and Lisa G. Stuart Professor of Pediatric Oncology
Co-Director, Cancer Control Research Program
Norris Cotton Cancer Center

Community and Family Medicine

Tufts University School of Medicine, MD 1984
University of Oregon, BS 1979

Children's Hospital At Dartmouth
Norris Cotton Cancer Center
Quantitative Biomedical Sciences
The Dartmouth Institute for Health Policy and Clinical Practice

Contact Information:

Cancer Control Research Program
Norris Cotton Cancer Center
Rubin 8
Lebanon NH 03756

Office: DHMC Lebanon, NH
Phone: 603-653-9025
Email: James.Sargent@Dartmouth.edu

Assistant: Cindy Patch
Asst. Phone: 603-653-6036
Asst. Email: cindy.patch@dartmouth.edu

Professional Interests:

Adolescent Risk Behaviors
Media Influences
Prevention Studies
Tobacco Control
Early Onset Alcohol Use

Grant Information:

Project Title: Family Smoking Prevention and Tobacco Control Act National Longitudinal Study
Awarding Agency: Food & Drug Administration
Amount: $2,345,791, Project Period: 09/19/11-09/18/16
Principal Investigator: James D. Sargent, MD

Project Title: Alcohol Marketing and Underage Drinking
Awarding Agency: National Institutes of Health
Amount: $2,938,090, Project Period: 12/15/12-11/30/2017
Principal Investigator: James Sargent, MD and Todd Heatherton, PhD

Project Title: Cinema Smoking and Youth Smoking in Latin America
Awarding Agency: National Institutes of Health
Amount: $1,650,085, Project Period: 08/01/2012-07/31/2017
Principal Investigator: James D. Sargent, MD

Project Title: Visual Media Influences on Adolescent Smoking Behavior (renewal)
Awarding Agency: National Institutes of Health
Amount: $3,401,428 Project Period: 05/01/07-04/30/13
Principal Investigator: James D. Sargent, MD

Project Title: Media Influences on Early Onset Alcohol Use
Awarding Agency: National Institute on Alcohol Abuse and Alcoholism
Amount: $1,114,213, Project Period: 05/01/05-07/31/13
Principal Investigator: James D. Sargent, MD

Project Title: Assessment of Causality Between Exposure To Tobacco Use In Bollywood Movies And Tobacco Use Among Indian Adolescents
Awarding Agency: Fogarty International Center
Amount: $107,000 Project Period: 07/01/11-06/30/13
Principal Investigator: Monika Aurora PhD
Role in study: Co-investigator, unfunded

Project Title: Self-Control as a Moderator for Effects of Mass Media on Adolescent Substance Use, R01 CA153154-01
Awarding Agency: National Institutes of Health--NCI
Amount: $232,191, Project Period: 07/01/10-06/30/15
Principal Investigator: Thomas Wills, PhD
Role in study: Co-investigator, 8% effort

Courses Taught:

Undergraduates Course Psych 53
Adolescent Risk Behaviors
Psychological and Brain Sciences


My science aims to better understand how media and marketing influence health behaviors. For 20 years, I have conducted population based studies of adolescents and young adults, developing survey techniques to capture media and marketing exposures and examining their association with substance use (tobacco and alcohol), aggression and violence, and risky sexual practices. The translational aim of the research is to influence media and marketing exposures during childhood and adolescence by developing individual interventions and influencing policies.

Selected Publications:


Children's Food and Beverage Promotion on Television to Parents.
Emond JA, Smith ME, Mathur SJ, Sargent JD, Gilbert-Diamond D
Pediatrics. 2015 Nov 9; pii: peds.2015-2853. Epub 2015 Nov 9.
PMID: 26553181

Comparison of tobacco and alcohol use in films produced in Europe, Latin America, and the United States.
Barrientos-Gutierrez I, Kollath-Cattano C, Mejia R, Arillo-Santillan E, Hanewinkel R, Morgenstern M, Sargent JD, Thrasher JF
BMC Public Health. 2015 Nov 3;15(1):1096. doi: 10.1186/s12889-015-2378-x. Epub 2015 Nov 3.
PMID: 26526859

Commercial Television Exposure, Fast Food Toy Collecting, and Family Visits to Fast Food Restaurants among Families Living in Rural Communities.
Emond JA, Bernhardt AM, Gilbert-Diamond D, Li Z, Sargent JD
J Pediatr. 2015 Oct 22; pii: S0022-3476(15)01137-3. doi: 10.1016/j.jpeds.2015.09.063. Epub 2015 Oct 22.
PMID: 26526362

Confirmation of the trials and tribulations of vaping.
Budney AJ, Sargent JD, Lee DC
Addiction. 2015 Nov;110(11):1710-1. doi: 10.1111/add.13155.
PMID: 26471155

Assessing tobacco marketing receptivity among youth: integrating point of sale marketing, cigarette package branding and branded merchandise.
Braun S, Kollath-Cattano C, Barrientos I, Mejia R, Morello P, Sargent JD, Thrasher JF
Tob Control. 2015 Oct 1; pii: tobaccocontrol-2015-052498. doi: 10.1136/tobaccocontrol-2015-052498. Epub 2015 Oct 1.
PMID: 26427528

Progression to Traditional Cigarette Smoking After Electronic Cigarette Use Among US Adolescents and Young Adults.
Primack BA, Soneji S, Stoolmiller M, Fine MJ, Sargent JD
JAMA Pediatr. 2015 Nov 1;169(11):1018-23. doi: 10.1001/jamapediatrics.2015.1742.
PMID: 26348249

Vaping cannabis (marijuana): parallel concerns to e-cigs?
Budney AJ, Sargent JD, Lee DC
Addiction. 2015 Nov;110(11):1699-704. doi: 10.1111/add.13036. Epub 2015 Aug 12.
PMID: 26264448

E-cigarette use and willingness to smoke: a sample of adolescent non-smokers.
Wills TA, Sargent JD, Knight R, Pagano I, Gibbons FX
Tob Control. 2015 Aug 10; pii: tobaccocontrol-2015-052349. doi: 10.1136/tobaccocontrol-2015-052349. Epub 2015 Aug 10.
PMID: 26261237

Content Themes of Alcohol Advertising in U.S. Television-Latent Class Analysis.
Morgenstern M, Schoeppe F, Campbell J, Braam MW, Stoolmiller M, Sargent JD
Alcohol Clin Exp Res. 2015 Sep;39(9):1766-74. doi: 10.1111/acer.12811. Epub 2015 Jul 24.
PMID: 26207317

Individual Differences in Reward and Somatosensory-Motor Brain Regions Correlate with Adiposity in Adolescents.
Rapuano KM, Huckins JF, Sargent JD, Heatherton TF, Kelley WM
Cereb Cortex. 2015 May 20; pii: bhv097. Epub 2015 May 20.
PMID: 25994961