A recent study in Drug and Alcohol Review builds upon existing evidence that incidental exposure to alcohol brands affected indirect measures of attitudes towards both alcohol in general and specific alcohol brands. It also found that within the context of sponsorship positive attitude changes could occur without conscious engagement, and […]
Post Tagged with: "advertising"
NYC takes huge step in protecting youth from persuasive alcohol advertising
New York City recently announced a new plan to protect young people and primarily POC-inhabited neighborhoods which are disproportionately targeted by subway ads for alcohol. Effective immediately, the approximately 3% of city-owned advertising space will be replaced as alcohol ad contracts expire. New Yorkers can expect a full ban to […]
NIH director defends the study of youth alcohol as “a highly appropriate area for NIH research.”
Read a followup on the NIH’s controversy over industry involvement in study on benefits of moderate alcohol consumption here.
Koop researchers show that kids who see e-cigarette advertising are more likely to start smoking cigarettes
It is known that cigarette advertising is associated with youth initiation of cigarette usage. This research established that receptivity to the advertising of other tobacco products (such as e-cigarettes) was similarly indicative of future product usage. Read their article here.
From Koop Institute Members: Brain response to alcohol ads predicts drinking in college students
Koop members among authors on recent study investigating the association between activation of the brain’s reward system in response to alcohol advertisements and college drinking. “Results suggest that alcohol cues are processed within the reward system in a way that may motivate drinking behavior.” Read more here.