Alcohol Research

The Institute provides a home at Dartmouth for researchers who focus on behavior and non-communicable diseases. We conduct research that has measurable impact on risk for non-communicable diseases. 

Alcohol causes about 100,000 deaths per year to Americans.  Alcohol is also one of the largest causes of lost productivity, in part because it disables heavy users.  Because alcohol affects people across the lifespan, its use results in over 200 billion dollars of damage to society each year.  The alcohol industry shifts these costs to consumers -- half of those costs are born by government and the other half by affected families.  Industry actions affect the consumption of alcohol.  Multinational alcohol companies engage in campaigns to enhance consumption in bar environments where alcohol is served; they engage in multibillion dollar marketing campaigns that may affect underage use of alcohol.  Scientists at the Koop Institute assess the impact of alcohol marketing on underage drinking.

Koop Institute members are required to disclose all conflicts of interests. Access this information on the Conflicts of Interest Page.

Alcohol Marketing Consensus Project

Selected publications

Feasibility, usability, and acceptability of MobileCoach-Teen: A smartphone app-based preventative intervention for risky adolescent drinking behavior
Clement A, Ravet M, Stanger C, Gabrielli J. J Subst Use Addict Treat. 2024 Apr;159:209275. doi: 10.1016/j.josat.2023.209275. Epub 2023 Dec 16. PubMed PMID: 38110119

Tobacco, Alcohol, and Drug Use Among Young Adults with Serious Mental Illness
Ferron JC, Brunette MF, Aschbrenner KA, ElSayed MW, Pratt SI. Community Ment. Health J. 2024 Mar 1. doi: 10.1007/s10597-024-01246-x. Online ahead of print. Pub Med PMID: 38427276

The validity of self-rated alcohol susceptibility in predicting alcohol use in early adolescents in Latin America
Dramis A, Mejía R, Thrasher JF, Barrientos-Gutiérrez I, Sargent J, Pérez A. Alcohol Clin Exp Res (Hoboken). 2023 Sep;47(9):1713-1721. doi: 10.1111/acer.15158. Epub 2023 Aug 28. PMID: 37524360; PMCID: PMC10828109.

Internet Alcohol Marketing and Underage Alcohol Use
McClure AC, Tanski SE, Li Z, Jackson K, Morgenstern M, Li Z, Sargent JD. Pediatrics. 2016;137(2):e20152149. Epub 2016/01/08. doi: 10.1542/peds.2015-2149. PubMed PMID: 26738886; PMCID: PMC5011761.

Content Themes of Alcohol Advertising in U.S. Television-Latent Class Analysis. Alcoholism, clinical and experimental research
Morgenstern M, Schoeppe F, Campbell J, Braam MW, Stoolmiller M, Sargent JD. 2015;39(9):1766-74. Epub 2015/07/25. doi: 10.1111/acer.12811. PubMed PMID: 26207317; PMCID: PMC4558344.

Comparison of tobacco and alcohol use in films produced in Europe, Latin America, and the United States
Barrientos-Gutierrez I, Kollath-Cattano C, Mejia R, Arillo-Santillan E, Hanewinkel R, Morgenstern M, Sargent JD, Thrasher JF. BMC public health. 2015;15:1096. Epub 2015/11/04
doi: 10.1186/s12889-015-2378-x. PubMed PMID: 26526859; PMCID: PMC4630971.

Thrasher JF, Sargent JD, Vargas R, Braun S, Barrientos-Gutierrez T, Sevigny EL, Billings DL, Arillo-Santillan E, Navarro A, Hardin J. Are movies with tobacco, alcohol, drugs, sex, and violence rated for youth? A comparison of rating systems in Argentina, Brazil, Mexico, and the United States. The International journal on drug policy. 2014;25(2):267-75. Epub 2013/12/10. doi: 10.1016/j.drugpo.2013.09.004. PubMed PMID: 24316001; PMCID: PMC4011135.

Sargent JD. Alcohol marketing and underage drinking: time to get real. Alcoholism, clinical and experimental research. 2014;38(12):2886-8. Epub 2015/01/13. doi: 10.1111/acer.12584. PubMed PMID: 25581644; PMCID: PMC4568940.

Morgenstern M, Sargent JD, Sweeting H, Faggiano F, Mathis F, Hanewinkel R. Favourite alcohol advertisements and binge drinking among adolescents: a cross-cultural cohort study. Addiction (Abingdon, England). 2014;109(12):2005-15. Epub 2014/06/26. doi: 10.1111/add.12667. PubMed PMID: 24962215.

Hanewinkel R, Sargent JD, Hunt K, Sweeting H, Engels RC, Scholte RH, Mathis F, Florek E, Morgenstern M. Portrayal of alcohol consumption in movies and drinking initiation in low-risk adolescents. Pediatrics. 2014;133(6):973-82. Epub 2014/05/07. doi: 10.1542/peds.2013-3880. PubMed PMID: 24799536; PMCID: PMC4035596.

Emond JA, Gilbert-Diamond D, Tanski SE, Sargent JD. Energy drink consumption and the risk of alcohol use disorder among a national sample of adolescents and young adults. The Journal of pediatrics. 2014;165(6):1194-200. Epub 2014/10/09. doi: 10.1016/j.jpeds.2014.08.050. PubMed PMID: 25294603; PMCID: PMC4252708.

The relative roles of types of extracurricular activity on smoking and drinking initiation among tweens
Adachi-Mejia AM, Gibson Chambers JJ, Li Z, Sargent JD. Academic pediatrics. 2014;14(3):271-8. Epub 2014/04/29. doi: 10.1016/j.acap.2014.02.002. PubMed PMID: 24767780; PMCID: PMC4096144.