U.S. Health Care Industry Spends $30 Billion a Year on Marketing – Reuters Health

Read article - Quotes Steven Woloshin, professor of medicine, community and family medicine, and of the Dartmouth Institute for Health Policy and Clinical Practice, about research he coauthored with Lisa Schwartz, professor of medicine, community and family medicine, and of the Dartmouth Institute for Health Policy and Clinical Practice, that found that spending on healthcare advertising in the U.S. has almost doubled over the past two decades as companies compete for their share of the world's biggest healthcare market.