Big Pharma Spent an Additional $9.8 Billion on Marketing in the Past 20 Years. It Worked – Quartz

Read article - Features research conducted by Steven Woloshin, professor of medicine, community and family medicine, and of the Dartmouth Institute for Health Policy and Clinical Practice, and Lisa Schwartz, professor of medicine, community and family medicine, and of the Dartmouth Institute for Health Policy and Clinical Practice, that found that total spending on marketing for condition awareness, health services, lab testing, and drugs ballooned from $17.7 billion annually in 1997 to almost $30 billion in 2016.