Sports Drinks Remain Popular With U.S. Teens – CBC via Reuters

Read article - Continued coverage of comments by Jennifer Emond, assistant professor of biomedical data science and assistant professor of pediatrics, about a new study that found that more than half of U.S. high school students still have sports drinks at least once a week and their ranks are growing, but that fewer teens have these sugary, calorie-laden beverages every day. "I do think that the marketing of these drinks as part of a lifestyle that is not just active—but includes extreme fitness and excellence in sports—influences teens," says Emond, who wasn't involved in the study. "It comes across as an aspirational product."