Dartmouth-led study finds that fast food companies violated self-stated pledges to make food the primary message of ads

Jennifer Emond et al published a study in Pediatrics in which they quantified the on-screen presentation of meal premiums vs. food in child-directed fast food TV ads. The findings demonstrate that fast food companies violated their self-stated pledges to make food the primary message of ads. Read more here:

Dartmouth-led Study Finds Overemphasis on Toy Giveaways in TV Ads Unfairly Promotes Fast-Food to Children