Researchers Find Strong Link Between Fast-food Ads and Consumption Among Preschoolers – Medical Xpress

Read article – According to a new Dartmouth-led study, preschool age children who are exposed to child-targeted fast-food advertising on television are considerably more likely to consume fast-food products. “I think what’s significant about this study is we’re using scientific methods we’ve developed over the past two decades to measure media and advertising exposure in an objective way, so that the findings are generalizable to real life and we’re able to control for influences that we know are important—like parents’ fast-food consumption and the overall amount of TV that children watch,” said Madeline Dalton, PhD, lead author on the study, professor of pediatrics and professor of biomedical data science at the Geisel School of Medicine, and professor of The Dartmouth Institute.

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